Apple Inc- the brand is based on improving technology and becoming bigger and better, its an an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. Apple the brand is based on improving technology and becoming bigger and better. Dyer's lines of appeal could be applied here: rich, luxurious lifestyles as you need to be financially able to buy these products as Apple products cost quite a big amount of money for products which seem simple but the technology is extravagant so it is worth more than an average smart-phone. 

The brand is focused on thinking different and becoming bigger and better.

Luxurious.

 
The Audi brand comes across its audience to be a very classy, rich and luxurious. it is a German brand which is world wide business uses these luxurious lifestyles to inspire its audience and make them feel they can live that kind of lifestyle. Audi could fit into several of Dyer's lines of appeal: luxurious lifestyles - using expensive factors to show the audience can be a part of it. it could also fit into successful career - their slogan is "Vorsprung Durch Technik" which means 'Advancement Through technology' this immediately gives its audience a futuristic feeling and shows how successful it is through technology. finally self-importance can also link to Audi taking its brand seriously and making it desirable for other
The Audi brand is about the future using luxury and technology
Design

Disney are a well-known company.They aim mainly at children but do also families.They have a brand value of dreams, fantasy, romance and love. This conveys that the line of appeal that they belong to is Happy Families as they promote a place in which every body wants to belong.They like to include having that typical happy ever after fantasy and making sure that there meeting that need.They like to make princesses beautiful and girly and the princes handsome and the hero.they come under the successful brand as all their movies are successful and so are the people that work there.

Disney is a magical place where everyone's dreams come true.

Fantasy

Swarovski is all about the rich crystals. Swarovski’s own brand lines of accessories, jewellery and home décor items.The people who buy Swarovski items usually belong to a rich background, as their products are really expensive. Swarovski items are usually brought for occasional reasons such as weddings, engagements, anniversaries, or even birthdays. It’s usually associated with love and relationships. The items are mainly brought for woman, as they’re best selling products are silver diamonds. Swarovski stores are located in many areas and shopping centres. Swarovski do a range of bracelets, necklaces, and rings. Swarovski is a famous and successful brand.

Swarovski's brand values are rich and beauty of the customers.

Diamonds

Nike is a brand that is well-known are especially known for having their trainers, clothes and accessories from the brand 'nike'. This appeals to those of the younger  generation and also for people who do sports. This is because they are a sports brand but the younger generation seem to wear Nike as outfits when they're out which is suggested as being relaxing and quite lazy. Dyer's lines of appeal could be applied here: Happy families - everybody wants to belong. This is suggested as the younger generation would want to fit into society. Nike's brand is mainly about design and passion towards sports.

Nike also have shoe brands called nike air/ maxs

Sport